
By all means, the Oxford Road/Wilmslow Road bus corridor would be considered a sucess. The corridor connects the city centre, from Piccadilly Gardens through the campuses of The University Of Manchester, Manchester Metropolitan University and RNCM. Continuing on, the corridor passes by Manchester Royal Hospital, Curry Mile, Rusholme and the large student neighbourhood of Fallowfield. Further South, there is another Hospital, more dense and large suburbs, then finally the airport.
Large student populations, hospitals an airport and suburbs full of city-centre commuters are prime public transport destinations. Unlike many areas of the city struggling to attract bus ridership, Oxford Road is teaming with it and it shows.
Bus operators jostle for piece of this incredibly lucrative market. Stagecoach, First, Go and Arriva all run services along the corridor. One bus per minute is estimated to leave travelling on the Piccadilly to Withington section of the route, although significantly more join for shorter sections of this, especially around Oxford Road station.
So What’s Wrong?
The Oxford Road Corridor has certainly seen worse days.
Just over a decade ago, the route used to be the wild west, with operators trying to jostle for a peice of the lucrative pie. Unfortunately, competing for the price-sensitive student market and trying to differentiate between the competiton – while essentially providing an identical service – lead to a race to the bottom. In terms of not just service – but also safety.
A parliment select committee in 2006 discussed the issue, with a few eyebrow raising comments:
The Wilmslow Road corridor, although enjoying a level of service that no other route in England has in terms of the frequency of buses, is chaos. This is because many companies are running the same route and competing for passengers. Various estimations of patronage have been suggested from research, one as low as 3.5 passengers per bus on average. In actual fact the exact figures are not available to us because of commercial sensitivity. Stagecoach prices along this route are high and smaller companies buy up cheaper, older and dirtier buses and carry passengers for as little as a third of the Stagecoach price. Some of them still carry London posters because they are rejected stock from London, where standards are higher.
At the point where the Metrolink track shares road space with buses, trams have been known to have to wait behind a queue of up to ten buses, whilst the buses wait to get into Piccadilly bus station, which is overcrowded to the point of congestion, therefore adding to the levels of congestion throughout the city centre and presenting danger to the pedestrians who share this space with the buses.
Similarly, the effect of exhaust fumes from buses, particularly the older buses on the Wilmslow Road corridor, goes unchecked and this is a major public health and environmental impact. In fact, Manchester gets London’s older buses since emission standards in London are higher.
Now, 15 years later, while the situation on Oxford Road has improved somewhat, issues still remain. The route suffers from congestion, long journey times and a chaotic mix of operators.
Ultimately the report ends up concluding:
A franchise system, whereby companies cannot just cherry pick the more profitable routes would help protect communities such as Moss Side from the sudden loss of their services.
After 15 years, TFGM (Transport For Greater Manchester) is finally close to creating a franchising system for buses, similar to what is seen in London. This means among other things, they can set fares, routes and timetables, giving them a significant amount of flexibility to reform the bus network.
It is worth noting that some work has already begun on improving service on the route, including making the section of Oxford Road between the station and Rusholme bus, taxi and acess only, doing a good job of relieving congestion. Proper segregated bike lanes offer arguably the best cycling experience in Manchester and have noticably bolstered active transportation in the area.
Solutions – Change Modes? Metrolink?
Considering the significant numbers of passengers, it could be argued that the corridor may be best moving away from buses. Rail can move a significantly higher amount of passengers, typically at higher speeds than buses can.
It would make sense, therefore, to consider extending the Metrolink system down the corridor. Each tram can be up to four cars long, can run at very short frequencies and offers fast level boarding, with two doors per carriage. Payment is done offboard, making dwell times pretty short.
Unfortunately, this seems to be off the table for the time being. TFGM’s 2040 report does not suggest any possibility of deploying trams to serve the corridor.
Improving bus service – BRT style
Still, there is a lot that could be improved about the bus service, especially if/when TFGM gains franchising powers.
Simplifying routes:
With less operators, there is less need for competing routes, essentially covering the same journey. This means passengers can simlply turn up to the first bus running down the corridor, without having to worry about which operator’s ticket they have. The number of buses being run can better match the demand from passengers, reducing congestion at quieter times of day, and running a more consistent nightime service.
More doors:
Currently, buses rely on passengers boarding/alighting through one door, creating a significant bottleneck and greatly increasing dwell times. As many of the buses are also double decker, the problem is increased, as it takes a while for the passengers alighting to do so, as they need extra time to climb down the stairs.

Whilst many BRT or rapid bus systems tend to use single deck, three-door articulated units, these may prove themselves less flexible for the tighter, more congested streets in the UK. London trialled them a few years ago as a replacement for Routemasters, but they proved to be unpopular with drivers, who struggled to navigate them through the city’s narrow streets. Manchester is likely quite similar in this regard, however, the double decker design can be improved to reduce dwell times. London double-deckers provide both a door for boarding and alighting, so both can take place simultaneously.
Fare-reform, smart cards and off-board payment:
Currently, a significant limiting factor to bus capacity is the amount of time it takes to process fares and payments for every passenger. When loading at Piccadilly Gardens, it frequently takes a good five, possibly ten, minutes for each and every passenger to navigate the confusing fare system to find their ticket, or relay the exact stop they wish to travel to. Passengers must then hand over cash, or scan their credit card (contactless payment is an improvement, at least) before they can receive their ticket.
This clearly slows down dwell times considerably, reducing capacity and slowing down the journeys of people on the bus. Ideally, buses should be integrated into the existing Metrolink zone system, charging people a fair distanced-based amount for their ticket and allowing free transfers to other modes for their journey. (meaning less requirement to run as many complex point to point routes.)
Off board payment would involve using ticket machines provided at enhanced stops (see below), where passengers can top up and dispense smart cards, or purchase paper tickets (useful if just visiting the city).
Reform Stops:
I think there is an opportunity to experiment with some more BRT-style elements on Oxford Road. I think currently the stops are perhaps too closely spaced together. The sheer frequency of buses makes it difficult for passengers to flag down the right one.
What may work best is to place stops further apart, but have buses stopping at every one. With streamlined fare payment and dedicated rights of way all down the route, the overall journeys should be faster. These stops could be slightly more “grand” affairs than a pole in the ground, with raised platforms to allow for fast level boarding at all doors (no need for the driver to lower a ramp or suspension), benches, shelters and ticket machines. The larger stops would help to improve the experience, speed up dwell times and create a more cohesive experience.
Dedicated right of way:
This is what ultimately makes or breaks a transport service. Regardless of mode, without a dedicated right of way, you are stuck getting caught in traffic and having external factors disrupt service.
Now, Oxford Road has got off to a good start. Much of the route is already dedicated to buses-only, or reasonably high quality bus lanes are supplied. However, things do start to slow down a bit near Whitworth Park and especially through Curry Mile. Curry Mile will be a complicated area to find a good solution that balances the needs of everyone involved. The area is very congested, but a lot of this is from local shops and businesses, many of which rely on being able to load from the front. Still, I think that actually moving through car traffic off Wilmslow Road will be beneficial. The existing street-parking bays can be used for loading for the buisinesses, disabled parking, or removed to create space for better bus stops and larger pavements. The area is very busy with pedestrians and I think with re-design of the streets to better accomodate them, this could really benefit local businesses. Especially if the resturants have space to expand their outdoor dining options.
Further down Wilmslow Road, past Platt Field’s, may be best to also restrict through-traffic. A lot of car journeys are better served by the A34, so dividing streets into local “blocks” with acess only would be the best solution to help keep the roads uncongested. It is worth noting this would also be very beneficial for emergency services going to Manchester Royal Hospital, who would be able to use the infrastructure to get around traffic much faster.
Making it green
Of course, running off overhead electric power is one of the benefits of the tram. It makes them quieter and reduces pollution, compared to diesel buses. That said, buses on Oxford Road have been improving. Hybrid buses are very common and new electric buses can be seen wizzing up and down serving the 43.
Battery electric buses would be a decent solution for powering the corridor, especially with a standardised fleet capable of being charged at charging facilities either end of the route.
However, I think Trolleybuses could be an even better solution for the route. I know they are seen as somewhat archaic, etc,etc, but they offer some significant benefits. Besides, the route is certainly busy enough to warrant the investment in infrastructure.
- No need to charge, or worry about range.
- Once you have erected infrastructure, the vehicles will be cheaper to buy and maintain. (due to reduced battery requirements*.)
- Less weight from batteries reduces wear on road surface. (Remember, wear on roads increases with a square of the weight.)
- Increased efficiency as the bus doesn’t have to carry weight of batteries, fuel or ICE. (Batteries also lose some energy when being charged/discharged and are typically less efficient in colder temperatures.)
- Modern trollies usually carry a small amount of traction batteries, so have some flexibility in routing and resillience if a section of wire fails.
*Yes, there will still likely be some batteries onboard for flexibility and backup as explained above. However, you need considerably less than an entirely battery-powered EV. Batteries will be fully charged all time under wires, so will have 100% of the range when off them. Where a battery-powered bus usually needs 1-200 miles of range, a trolleybus would likely only need 10-20 miles. This would cost much less and weigh much less.
In Conclusion
Of course, these are only proposals, but I think that while there is a lot that is good about Oxford Road as a transport corridor, there is a lot that could be improved.
Taking on some of these ideas could really reform the way we think about buses and public transport in the UK and create a system that would be fantastic to use and a symbol of Manchester’s ability to innovate and push the boundaries, as we have done with Metrolink and as we did with some of the first intercity railways.
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